Tuesday, September 25, 2012

Fanta Designs

Last week for our character design class we were asked to come up with a new character for the recent Fanta campaign, with the intent of launching a new fictional flavor : Papaya. If you don't know what Fanta is, it's some kind of orange crush which used to be available only in Europe but is now all over the world. Their new campaign is very young, colorful and energetic, and their characters have a bit of a Playmobil look to them. You can check the work of Psyop, the studio responsible for the campaign, on their website :

Below are my original designs. I picked the girl character to move on with and develop further. I'm pretty happy with the poster mockup idea, so I'm working on coloring that as well.

Hope you like it!

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